Driving School case Essay Example | Topics and Well Written Essays - 1000 words

Driving take cocktail dress - Essay exercise(Pollack)The commencement exercise phase, Strategic Marketing Analysis, includes observing every element of the market correct such as sucker market, industry growth, market size as well as competitors. This is considered as the Opportunity Analysis lay out when the firm is able to identify if there is indeed an opportunity in the market (Pollack). In the case of Advanced Driving School, the company has passed this phase as it has identified its rank market, growth potential and existent competition.According to Oliver, the firms core market is primarily comprised of fleet-drivers whose trainings are sponsored by fleet operators. Apart from this, the company too caters to private motorist and motor manufacturers.Indicative of the bright prospects in the industry, Oliver forecasts that profits would increase exponentially on the second year of gross sales. The company has also considered its competitors and identified its competitiv e edge. As cited by Oliver, quality of service provided by other driving schools remain questionable since they do not use qualified instructors as opposed to the companys high ranking former police instructors.The second phase, dubbed as Market Entry Strategy, involves the veridical development of strategy. This stage entails the review of product strategies, presentation of service offering, pricing scheme, enticing customers and determination of the place where the service would be rendered (Pollack). Given the case facts, Advanced Driving School is within the middle of this phase. Although it has budgeted for market, considered the to a higher place elements and recognised the problem with regard to its current location, the company does not have a concrete marketing program that would enable it to completely penetrate the market and establish a strong foothold in the industry, especially in the long run.To be able to successfully maintain sustainable demand, the firm should first solidify not only its current sales strategy, but its overall marketing program as well. The company should be able to tendency the effective marketing mix to satisfy the wants and involve of its target market. (Burns & Bush) Only when Advanced Driving Schools has come up with its marketing strategy can it advance to the third gear phase, i.e. Strategy Implementation. In this stage, the firm should be able to integrate the Four Ps in design with one another to be able to execute an effective marketing program. (Pollack)Question 2 What needs to be done to develop Advanced Driving Schools sales and marketing activities in order to importantly increase salesIn order for the firm to continuously boost sales, Advanced Driving School should ensure that its sales and marketing activities are apt for its intended market. In this regard, prior to undertaking is sales and marketing program, the company should assess the preferences of potential customers. As such, the company shoul d primarily consider conducting marketing research. finished this process, the firm would be able to gather significant information which would help determine potential clients wants and needs, and design marketing strategies that would