The Young Consumer: Their Value To Media Advertising And The Economy Es

The Young Consumer Their Value To Media advertize And The EconomyAn kick upstairsr of radical trend setting products often struggles with choosing a target market scarce now the choice is be coming clear. The young consumer market has developed itself into an conglomerate in which companies flourish. Boys and girls ages 13-25 set the wave for what is considered cool and what isnt. As a result, companies gather in carefully listened to what these kids fetch to say and then tried to develop products and ideas that tally what they consider to be cool. Companies have foc utilise their products around this up and coming root word and by realizing what an impact they make, they have profited and the economy has yielded a considerable return. The question is how have several companies reached out to these individuals? Simply put, the media. Generation Y, the largest group of kids since the baby boomers, are much more media inclined which means that they have been more influenced by advertising than previous generations. The media should continue to be utilize as a source of advertising to young consumers because product outlay by this group is a huge benefit to the economy. The media should be used for anything that benefits the economy. Therefore the use of media advertising to influence the young consumer and vise-versa should continue because the issue has resulted in a substantial benefit to not only the economy but, companies alike. I understand that people may consider the use of media to advertise products/ideas to young people could bring forth an unrealistic view of what everyone should be. advertise often portrays the perfect idea or individual and some may argue that it is unhealthy to do so because it results in things like let loose sel... ... On Own Voice Mags. Advertising Age June 2004 16 pars. parley and Mass Media Complete. EBSCOhost. University of capital of Colorado Penrose Library, Denver. 19 Jan. 2005 .Stanley, T.L. Marketers A ngle To Catch The Rising Stars. Advertising Age Aug. 2004 8 pars. Communication and Mass Media Complete. EBSCOhost. University of Denver Penrose Library, Denver. 19 Jan. 2004 . White, Amy. Pepsi famous person Cans For Top Pop Appeal To Teens. Media Asia April 2004 2 pars. Business Source Premier. EBSCOhost. University of Denver Penrose Library, Denver. 7 Feb. 2005 . Zollo, Peter. Wise Up To Teens. Ithaca New Strategist Publications, 1999.