Benefits of an online business presence Essay

In this task I am going to explain the developments in meshwork engine room, describe the gets of an online figurehead and fade casings of occupancyes that enjoy these benefits and fin in ally explain the advantages of to art enterprisees of having an online comportment rather than having a purely offline bearing. commodiousband and some other developments present tense, wideband inter-group communications enable info to be transferred much fleet than narrowband. The connection does not tie up a normal phone line. The ingestionr tin choose get online by an ADSL connection, a cable line, wireless or via beam dish. in any case the internet is low woo and is increase in speed which benefits the art online. The in the buff take-away devices such as PDA offer the drug user easygoing internet glide slope at some(prenominal) succession. 80% of the UK fucking get broadband by ADSL and cable. Most of sight use internet every day which enables a great sh be of d ata. Secure retributions The maturation of security enables the use of computer address/ account card facilities. further the newspapers and magazine headlines near fraud and hackers quite obviously mark people off.To be secured, all the online defrayments choose to be private and confidential surrounded by the buyer and the shell outer, conveyed intact and without every changes during transmittal and erased from the system after the process has been completed. The banks be increasing the security of the debit/ ac course assent cards of the user. To purchase an item online the user sine qua non to key in the password and the date of birth. Secure Electronic performance (SET) is a standard protocol for securing credit card transactions everywhere doubtful ne dickensrks, the Internet.SET is not itself a payment system, but rather a put of security protocols and formats that enables users to employ the existing credit card payment infrastructure on an open network in a secure fashion. When the cardholder buys online the credit card alliance au consequentlyticates the card via digital signature. This proves that the cardholder is genuine. Web authoring tools Nowadays in that location argon a depend of web authoring tools such as the Microsoft FrontPage course of study which enables the user to create a website without any specialist knowledge.There are other programs such as the Dreamweaver, Fire plant life and Flash technology used to create the effects and designs in a website. Businesses sack easily urinate their website, which enables them to create a servicing online. Benefits of an online straw man A web course charge have global round visibleness which means they never close and are available from any location in the world at 24 hours 7 days a week. This benefit base increase the fortune of trading of the website. some(prenominal) examples of websites that enjoy this benefit are www.sainsburys. co. uk, www. amazon. co. uk and www. argos. co. uk. round subscriber linees operating online have luck of magnification to access to a wide dictate of nodes especially from abroad. If the personal line of credit offers an excellent service the opportunity is maximised. But in that location are worries for example the tariff barriers, quotas and environmental regulations. This is not a problem in the European Community as the practiseds prat be freely traded between member states. well-nigh websites that enjoy this benefit are www. ebay. com, www. hp. com, www. dell. com.A Small byplay with a good service and well designed stop compete with large businesses. There is an equivalence of front man regardless of size of business. The costumier never looks on the size of the business save on the service and mathematical product provided. Therefore a small business drive out compete with a larger one. Some websites that enjoy this benefit are www. zonepoint. co. uk and www. computeradvicecentre. com. A web business strawman has the benefit of a fast answer to customer interest. But some firms come int take advantage of this benefit.A web tail end provide some(prenominal) opportunities for customer contact for example the electronic mail messages. The speed of response is very important. A response over the internet is faster than the response by phone or letter. An online business presence enjoying this benefit is www. ebuyer. com. A web business presence has the opportunity to analyse online competition. It is quicker and easier to compare opponent activities online than by visiting their stores or obtaining breeding offline. to a fault the internet enables businesses to consider new competitors and their market share.Businesses operating online have opportunity to keep up with customers. Businesses can preventative competitors status and then they can mitigate the product or service offered, speed of the saving or the design of the website. The internet has made t he smell much easier. Achieving a responsive interconnected sum concatenation A make believe out orbit contains every single business that is involved in the eventual bring home the bacon of a product or service. But there are problems associated with the run chain. If the chain is long the price to the customer may be high and the chain is usually slow to respond to a rapid change.To combat these problems businesses tried to change the supply chain to before longen it, this is done by cutting out or by passing as many intermediaries, and to desegregate it, to speed the things by changing the culture in one stage to another. An example of business that has a simple and on the spur of the moment supply chain is Dell. Dell manufactures computers and sells them online at one time to the buyers. This means there are no wholesales and no need for sell shop ats. This speeds things up and condenses the final price to the customer. If the businesses improve their supply c hain there many benefits that follows.Businesses can offer punctual delivery as a sales feature. The seller testament have more control over delivery if the supply chain is short and integrated. One example of a business operating online that has this benefit is Dell. co. uk Other benefit is the opportunity for buying the products online. Businesses can improve the product delivery and reduce the time between the lay and supply. Customers can check computer storages online. If an item is currently out of stock many businesses put a pull down on the site and email the customer when stocks are replenished.One example of a business that has this benefit is ebuyer. com. Ebuyer is a business like Dell. It sells directly to the buyer there is no need for retail shops. Online order tracking is another benefit. It enables the customers to check every stage of their order from the suppliers website. The system sends automatically email to customer informing about tracking order. In other systems customers can check at any time the progress of the order. Ebuyer. com is a business operating online that enjoys this benefit. Businesses can reduce overheads and labour costs.A business that has a short and an integrated supply chain has more possibilities to process the orders more cheaply. This is because there is likely to be fewer round required to process paperwork relating to customer orders, fewer shops required if the business deals directly to the customer, fewer intermediaries required and fewer staff essential to deal with the customer. Ebuyer and Dell are two examples of businesses that enjoy this benefit. Reduced stockholding Businesses can improve cash lead with fewer bad debts. Cash flow improves if the customer is paying as they make a purchase.The transactions over the internet are done by credit or debit card. The card payment is always checked and authorised before the goods are dispatched. Ebuyer. com can choose where to locate. Ebuyer hardly tra des over the internet. It has more freedom in choosing the location than other types of businesses. A business can save money with affiliations with ISPs and portals. This works as the following a business wants to tell the location of the company, the business can do an affiliation using multimap to show it. One example is the BT website. Other benefit is the accessibility to different users.Disabled and shut-in people have more advantages to shop at home over the internet. Also people who live in folksy and remote areas dont need to worry to go a shop trip. lonesome(prenominal) one click can save money and time. Nowadays is increasing availability of public web access points. The internet kiosks and cybercafi?? s are a common feature in all large towns and cities. They enable anyone without a pc, or away from home, to access the internet easily. Also the pocked Pcs and the portable computers, laptops, enable the access to internet at any time.Advantages of to businesses of hav ing an online presence rather than having a purely offline presence Tesco are ale to sell a lot more groceries as they have both their stores and the home delivery service than Primark which only sells its product to customers who came into their stores. Tesco website would operate globally as well as locally for relatively little special(a) cost. Tesco can get a wide range of customers because they can buy online at any time. People dont need to worry to go for shopping. Only by one click people can shop online. Also disenable people would prefer to shop online.Primark website only offers the information about the products and where to find retail outlets. In my point of view an online presence has more advantages than a purely offline presence. An online presence can get more customers interchange online than an offline presence. The customers are very important for a business because without them a business can close. In conclusion, I mentioned the benefits of an online presen ce and the advantages of an online presence rather than a purely offline presence. BTEC premier in Business Unit 8 Business Online.