1800Flowers Marketing

marketing Plan Summary I.Executive Summary II.Situational abridgment a.Industry Analysis i.Competitors ii.Market demographics iii.Consumer base iv.Financials b.Strengths i.strategic alliances ii.Strong financials iii.Blue chip clientele c.Weaknesses i.Dependence on BloomNet ii. diminution in Average Order cling to iii.Low employee efficiency III.Challenges / Opportunities a.Economic i.Increased fluid in progress ii.Increased employment iii.Increased GDP iv.Increased fuel prices b.Political / Legal i. cyberspace retail regulation ii.The middle east wars Social / pagan iii.Growing net income gross revenue iv.Seasonality c.Competitive / Technological i.Leverage recent acquisitions ii.Execution of variegation and differentiation iii. super competitive market iv.Low barriers to entry IV.Marketing Goals / Objectives a.Mission: Our excite is to help our guests express themselves and connect with the important people in their lives. b .Sales and market share forecasts c.Goals i.Leadership in the consumer patterned category ii.Growing state of affairs in the Gourmet Food and cave in hoop business iii.Change 1-8-00Flowers.com brand recognition (add 1-800-Baskets.com)Executive summary (cont.)) V.Marketing Strategies a.Product i.

Diverse intersection mix ii.Highly recognizable brand label (subsidiaries and partners) b.Place / Distribution i.Multi-channel customer access (Call, click or come in) ii.BloomNet distribution channels c.Pricing i.Floral pricing strategy ii.Value added differentiation iii.Premium brand earn product mix d.Promotion i.Internet sales and specials! ii.Preferred accounts iii.Rewards programs iv.Email reminders v.Cross-promotional sweepstakes VI.Marketing Tactics a.Product i.Increase differentiated causality floral arrangements ii.Continue expansion into new product lines iii. monitoring wid beat and fund BloomNet to ensure freshness b.Place / Distribution i....If you want to get a full essay, order it on our website: OrderCustomPaper.com

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